Google Universal Analytics ends soon!

27th February 2023

The sun is setting on Google’s Universal Analytics and will soon be completely replaced by the new Google Analytics 4. Google has been sending out regular reminders regarding the big change to their analytics tracking platform and as a web design┬ácompany, we are doing our part to ensure our clients don’t get caught out by these changes.

Why is Google stopping support for Universal Analytics?

As with most technology, software evolves and newer updated options become available. Google’s Universal Analytics 4 is a new milestone for Google Analytics tracking. Google has completely revamped the platform over the last few years and will soon be stopping all support for its older universal analytics platform.

When will Google Universal Analytics stop working?

Google has announced that Universal Analytics will stop working on the 1st of July 2023. With only 4 months remaining until that time comes, are you and your business ready for the changeover?

Do I need to do anything?

eckhoMedia has sent out multiple notifications and advised all of our clients to install Google Analytics 4 and this will soon become the standard practice for analytic tracking. We started this process back in August 2022 to ensure that our clients had almost a year’s worth of data in the new platform before the old platform was completely turned off.

What happens if I do nothing?

If you don’t do anything, Google has now announced that some accounts will automatically be upgraded. Once upgraded you will still need to update the tracking code on your website in order to connect to the new platform and start tracking new data.

Can eckhoMedia Help?

We are always here to help and answer any questions. The majority of our clients have already been upgraded but if you are still unsure or if you have not yet contacted us to upgrade your website tracking code please contact us and we will be happy to help.

This entry was posted in Articles and tagged , , , , . Bookmark the permalink.

Related News

Get a free quotation from our friendly team

Get A Quote

What our Clients Say

We starting working with eckhoMedia towards the end of last year (2021), for a complete re-design of our website. Our current website was not meeting the business needs. We set a call with Rick and Simon, who both took the time to understand our business and created a fantastic looking website, which we are very proud of. The journey from start to finish was flawless and both Simon and Rick were on-hand every step of the way, to ensure the best possible outcome. I couldn't recommend them highly enough.

Kinetic Alliance Ltd

The eckhoMedia team were excellent throughout the redesign and redevelopment of our Jenkins Developments Ltd website. They were proactive keeping the project on track and punctual meeting deadlines. Would highly recommend.

Jenkins Developments

eckhoMedia recently helped us in developing our new website. Everything was completed on time and on budget and we are very happy with the website and the customer service we received. Highly recommended.

JS Reakes

We have worked with eckhoMedia now on a number of projects and we continue to be impressed. It is refreshing to work with a company that has such good, open and clear communication and does exactly what they promise to do. They are pro-active, and we always feel we know where we're up to with the projects. In short, great company, can't recommend them highly enough

Ardo Medical

We (Dragonfly Leisure) recently commissioned EckhoMedia to overhaul and update our website. We were delighted with the result and more importantly so were our customers! They provide fantastic support and nothing is ever too much trouble. We've been using EckhoMedia for 7 years now and would definitely recommend them.

Dragonfly Leisure