Google Universal Analytics ends soon!

27th February 2023

The sun is setting on Google’s Universal Analytics and will soon be completely replaced by the new Google Analytics 4. Google has been sending out regular reminders regarding the big change to their analytics tracking platform and as a web design company, we are doing our part to ensure our clients don’t get caught out by these changes.

Why is Google stopping support for Universal Analytics?

As with most technology, software evolves and newer updated options become available. Google’s Universal Analytics 4 is a new milestone for Google Analytics tracking. Google has completely revamped the platform over the last few years and will soon be stopping all support for its older universal analytics platform.

When will Google Universal Analytics stop working?

Google has announced that Universal Analytics will stop working on the 1st of July 2023. With only 4 months remaining until that time comes, are you and your business ready for the changeover?

Do I need to do anything?

eckhoMedia has sent out multiple notifications and advised all of our clients to install Google Analytics 4 and this will soon become the standard practice for analytic tracking. We started this process back in August 2022 to ensure that our clients had almost a year’s worth of data in the new platform before the old platform was completely turned off.

What happens if I do nothing?

If you don’t do anything, Google has now announced that some accounts will automatically be upgraded. Once upgraded you will still need to update the tracking code on your website in order to connect to the new platform and start tracking new data.

Can eckhoMedia Help?

We are always here to help and answer any questions. The majority of our clients have already been upgraded but if you are still unsure or if you have not yet contacted us to upgrade your website tracking code please contact us and we will be happy to help.

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