What is SEO?

19th January 2024

What is SEO?

SEO stands for “Search Engine Optimisation“. In the simplest terms, this means how well your website is optimised to increase your website’s visibility on Google, Bing and other search engines.

The better your SEO is, the better visibility your website will have and the more users/traffic your website will receive.

Types of SEO

There are 3 key types of SEO.

  • Technical SEO refers to the technical aspects of your website. This includes things such as:
    • Ensuring your website is built in a clean and crawlable format
    • Make sure your website address is secure using the HTTPS protocol
    • Use SEO friendly URL’s
    • Make sure your website is responsive and works well on mobiles and desktops
    • Use a fast and reliable hosting server to ensure fast loading times
  • On-site SEO refers to the content and images your visitors and search bots will see. This includes things such as:
    • Ensuring you use the correct H1/H2 tags as important headings
    • Your content should be well written and easy to read whilst ensuring it includes enough text and accurately describes the service or product you offer
    • Images should be optimised for different screen sizes to speed up page load times
    • Images should also include alt/title tags which help the bots understand what the image refers to
  • Off-site SEO refers to things you might do that are not directly on your website. This includes things such as:
    • Raising brand awareness through social media
    • Listing the website on various business directories
    • Setting up an accurate Google My Business listing
    • Building a backlink portfolio over time which helps promote your website
    • Having a great review score on your chosen review platform

How does SEO work?

Ensuring you have an SEO strategy in place is the first step to successful SEO results. An SEO strategy includes researching your market, identifying keywords that people search for and then formulating a plan of how you will target those keywords to generate traffic.

When using all 3 key types of SEO mentioned above correctly, your website should start to be found more by the search engines. Over time your website should rise through the rankings and the ultimate goal is to get your website on Page 1 as high as possible for your chosen keywords.

The search engine bots are always at work and the more work you do on your SEO the more chance you have of the bots finding and listing your website on the major search engines. The algorithm the bots use is always changing and your SEO strategy should always be adapting to try and improve your website’s overall ranking.

Can you help with my SEO?

We offer a range of packages that will help you formulate and implement the best SEO strategy for your website. Contact us today to find out more.

This entry was posted in Articles, General News and tagged , , , , . Bookmark the permalink.

Related News

Get a free quotation from our friendly team

Get A Quote

What our Clients Say

We starting working with eckhoMedia towards the end of last year (2021), for a complete re-design of our website. Our current website was not meeting the business needs. We set a call with Rick and Simon, who both took the time to understand our business and created a fantastic looking website, which we are very proud of. The journey from start to finish was flawless and both Simon and Rick were on-hand every step of the way, to ensure the best possible outcome. I couldn't recommend them highly enough.

Kinetic Alliance Ltd

The eckhoMedia team were excellent throughout the redesign and redevelopment of our Jenkins Developments Ltd website. They were proactive keeping the project on track and punctual meeting deadlines. Would highly recommend.

Jenkins Developments

eckhoMedia recently helped us in developing our new website. Everything was completed on time and on budget and we are very happy with the website and the customer service we received. Highly recommended.

JS Reakes

We have worked with eckhoMedia now on a number of projects and we continue to be impressed. It is refreshing to work with a company that has such good, open and clear communication and does exactly what they promise to do. They are pro-active, and we always feel we know where we're up to with the projects. In short, great company, can't recommend them highly enough

Ardo Medical

We (Dragonfly Leisure) recently commissioned EckhoMedia to overhaul and update our website. We were delighted with the result and more importantly so were our customers! They provide fantastic support and nothing is ever too much trouble. We've been using EckhoMedia for 7 years now and would definitely recommend them.

Dragonfly Leisure