Why every business needs social media

24th June 2024

In today’s digital age, the importance of having social media identities for businesses cannot be overstated. Whether a company is a small start-up or a global corporation, having your own social media platforms has become a crucial strategy for growth and success. Here are some reasons why we believe every business needs to be active and present on social media.

Increased Brand Awareness

Social media platforms provide businesses with a unique opportunity to reach a vast audience. By creating engaging content and maintaining an active presence, companies can significantly increase their brand’s visibility. Regular interaction with followers and participation in trending conversations help to keep a brand at the forefront of people’s minds. Consistent branding across platforms also helps in building a recognisable and trustworthy brand image.

Enhanced Customer Engagement

Social media is inherently interactive, making it an excellent tool for engaging with customers. Businesses can use platforms like Facebook, Instagram, and Twitter to respond to customer inquiries, gather feedback, and build a community around their brand. This direct line of communication fosters stronger relationships and loyalty among customers, who appreciate the immediacy and personal touch of social media interactions.

Cost-Effective Marketing

Compared to traditional advertising methods, social media marketing is highly cost-effective. Many social media platforms offer free account creation and a variety of tools for businesses to promote their products and services. Even paid advertising on social media is generally more affordable and targeted than traditional media. Businesses can set specific budgets and target audiences based on demographics, interests, and behaviors, ensuring that marketing pounds are spent efficiently.

Improved Search Engine Rankings

An active social media presence can also improve a company’s search engine rankings. Search engines like Google take social signals into account when determining the relevance and authority of a website. When a business shares quality content on social media and obtains likes, shares, and comments, it signals to search engines that the content is valuable. This increased activity can lead to higher search rankings and more organic traffic to the company’s website.

Competitive Advantage

Being active on social media can give businesses a competitive edge. By monitoring competitors’ social media activity, companies can gain insights into market trends, customer preferences, and effective strategies. Additionally, a strong social media presence can set a business apart from competitors who may not be utilising these platforms as effectively. This visibility can attract customers who prefer to engage with brands online.

Increased Website Traffic and Sales

Social media is a powerful driver of website traffic. By including links to their website in social media posts, businesses can guide followers to their online store or blog. Engaging content that encourages clicks can lead to increased traffic and, ultimately, more sales. Additionally, social media platforms now offer integrated shopping features, allowing users to make purchases directly from the app, further simplifying the customer journey.

Real-Time Analytics and Insights

One of the significant advantages of social media is the access to real-time analytics and insights. Platforms provide detailed metrics on post engagement, follower demographics, and overall performance. This data allows businesses to measure the effectiveness of their social media strategies, understand what works, and adjust their approach accordingly. Real-time feedback helps in making informed decisions and optimizing future campaigns.

Building Brand Authority and Trust

Regularly sharing valuable and relevant content helps establish a business as an authority in its industry. When companies provide insightful articles, how-to videos, and expert opinions, they build credibility and trust with their audience. This perceived expertise can lead to increased customer confidence and loyalty, as people are more likely to purchase from brands they view as knowledgeable and trustworthy.

Customer Support Management

Social media serves as a critical platform for customer support. Customers often turn to social media to ask questions, resolve issues, or voice complaints. Prompt and helpful responses can improve customer satisfaction and demonstrate a business’s commitment to excellent service. Additionally, social media is a valuable tool for crisis management, allowing businesses to address problems quickly and transparently, mitigating potential damage to their reputation.


In conclusion, the integration of social media into a business strategy is not just beneficial but essential in the modern online world. From increasing brand awareness and customer engagement to providing cost-effective marketing and real-time analytics, social media offers numerous advantages that can drive growth and success. Businesses that effectively leverage these platforms are better positioned to thrive in today’s competitive environment, at eckhoMedia we take the time to educate clients on these requirements and needs and can assist with strategies for setting up and managing effective social media channels.

Get in touch with us today to find out more about our SEO and social media packages.

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